When I went to buy it they said something along the lines of "It's great for a natural look!" Not really what I was going for. Was I looking at the wrong mascara? No! High Lengths will give you a relatively natural look when used on it's own, but layered on top of an awesome mascara like my beloved Bad Gal Lash and it gives you an almost fake lashes look.
Here's some examples of how I use it, I took close ups and a little further shots for reference:
Clinique High Lengths Only - I went a little thick here
Bad Gal Lash Only - the end of the tube
Bad Gal Lash layered with High Lengths.